📍 New York, USA
✔️ PR Friendly
✔️ Open to Events
𝐗 Affiliated/gifted partnerships in exchange for content
NYC-based (but always traveling), Rachel Schwab the creator and face behind @justbecauseitspretty. A feminine and thoughtfully curated platform focused on home, fashion, beauty, lifestyle, and DIY inspiration. Recently married, Rachel has become a go-to voice for millennial and Gen Z women navigating weddings, styling, and everyday moments worth celebrating.
Known for her soft aesthetic, love of florals and pink, and detail-driven approach, Rachel blends aspirational visuals with authentic storytelling - creating content that feels like a conversation with your most stylish friend. Her community trusts her recommendations, especially around milestone moments like home, weddings, food, and gifting.
Rachel turns Pinterest-worthy inspiration into attainable ideas making brands feel personal, polished, and unforgettable.
Instagram (@justbecauseitspretty)
Just Because It's Pretty | Girly Aesthetic Fashion & Lifestyle
Rachel Schwab | Just Because It's Pretty
About | Just Because It's Pretty
https://beacons.ai/justbecauseitspretty/mediakit